This is for my Fred, for Mum, and for anyone currently living through a chapter they cannot imagine surviving and getting through!! I had every intention of writing this on Sunday. Then I was going to write it on Monday. And here we are on Tuesday evening. 😂 But actually, perhaps that is quite fitting, because I did not forget and I did not miss the moment. I was simply too busy living it. Sunday 23rd August 2026 was my miracle baby’s sixteenth birthday. It was also fifteen years since I...

People often ask me, “What makes The Bridal Boutique of Jules different?” For years, I never really knew how to answer. I could have talked about our beautiful dresses, our designers, our awards, our private appointments, or our styling experience. But none of those things ever felt like the real answer. Then, one day, it finally clicked. We are not different because we sell dresses. We are different because we have built a philosophy around making people feel seen, celebrated and completely...

A couple of weeks ago, I was back in London for London Bridal Fashion Week. After thirteen years of attending bridal shows and trade events, you would think it gets easier. That you walk in, make your selections for the following year and leave feeling completely clear. But the truth is… it does not. Because the bridal world has evolved into something far more expansive. Choosing your wedding dress is no longer just about the dress itself. It is about creating an entire look. The one look...