A couple of weeks ago, I was back in London for London Bridal Fashion Week. After thirteen years of attending bridal shows and trade events, you would think it gets easier. That you walk in, make your selections for the following year and leave feeling completely clear. But the truth is… it does not. Because the bridal world has evolved into something far more expansive. Choosing your wedding dress is no longer just about the dress itself. It is about creating an entire look. The one look...

More Than a Job, A Family, A Feeling, A Little Bit of Magic...That is who we are and what we are about!! Being part of The Bridal Boutique of Jules is not just a job. It is not just clocking in and out. It is not just selling dresses. And it is certainly not just retail. It is belonging to something that has been built with heart, with grit, with love, and with a deep passion for people. This business is my baby. I have nurtured it, grown it, protected it, and poured every part of myself...

The Story Behind The Bridal Boutique of Jules 2.0 Every business begins with an idea. Sometimes that idea feels sensible and well planned. And sometimes it feels a little bit crazy. The Bridal Boutique of Jules began as a dream that my mum and I shared. A dream that slowly, and sometimes quite bravely, became reality. “Sometimes the dreams that seem a little bit crazy are the ones that shape your life the most.” The Dream If there is one thing that has shaped my business more than anything...